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the writers workbench: ifa berlin 2013
It was a good experience. -
I expect it to be very similar to Las Vegas\'s Consumer Electronics Show, but while it certainly has overlap, it is different in structure and layout.
This year, I drove back the long journey. Be forewarned.
Like any trek, the article is long.
After all, there\'s a lot to see.
Tell everyone what is the most important thing.
So, if the long article is not for you, then run away safely now while you can.
But for those of you who want it, put on your pith helmet, come on.
Berlin is longer than CES. -
In fact, nearly 90 years
At that time, their center was a radio, not a tablet. . . )
They have their own way of doing things.
First of all, it is distributed on a huge piece of land in the 27 buildings of the Berlin exhibition site of the International Chamber of Commerce.
Although this is sometimes numb (
As it sounds, clutter seems to be the most-
It also adds to the feeling of adventure.
By the way, I\'m not exaggerating the confusion.
Samsung press conference was held in Hall 7. 3 --
On the third floor.
The thing is, there are actually three separate buildings in Hall 7. (
Why do you think there is only one in the world? )
When I got lost with another reporter, I was happy to see a few people with Samsung badges.
Relieved, I walked up to them and asked where the Samsung press conference was.
With a puzzled expression on their faces, they said, \"we don\'t know.
\"After a while, my friend and I finally found out where to go, and we led the executives who appreciated Samsung to their own press conference. . .
But with tents, stalls, music, food carts and folderol, walking around is just part of the spirit of the event\'s highly entertaining spirit.
Unlike CES, the IFA Berlin show is open to the public for a small fee, which is also a strange part. (
This is a German law if public reasons are used. )
So this makes a big difference in the way you attend the show, which means (for me)
Go to the press conference before the gate opens
In general, I avoid press conferences and find that they make as much sense as watching them here, but there must be information to collect if you try to listen.
As long as it is in English. (
IFA is sandwiched between two worlds: the past was just a local show, starting about 10 years ago, its international status and future.
English though-there is still a good deal in German
To a large extent, the International Speech market has stepped in. . . )
Then, at most of the press conferences behind you, on the first day of the official opening of the show, when there is still room, you will get to the booth as much as possible, when the PR representative is still answering questions.
This is because once the public began to come together on the first day, IFA Berlin became a huge Macy\'s.
Most media reps have left, people with umbrellas will bump you off the road with the latest technology, family will come on a day trip and kids are recording their video podcasts.
It was the first time I was a little shocked and not the ideal way for me to cover the tech festival myself, but this time I knew and was ready, and as I said, it was an adventure and fun.
Especially once you figure out how to sneak around before officially opening the door, get to know the technology in advance.
Getting to know the latest technology is all about IFA Berlin.
Last year, I described the difference between it and CES as \"although CES in January tends to show the direction of the technology industry this year, IFA Berlin provides a greater sense of innovation, focus on the developing and possible future.
\"So you will see more consumer electronics at home.
Or \"Unterhaltungselektronik,\" We have to say.
In fact, you will see these words in IFA and think that you may need to have an eye test or are having a stroke.
The display of \"Kaffeevollautomaten\" will stop you for a while until you see all the heights more comfortably
Tech coffee machine(
There are many coffee machines.
Or more accurately: coffee machine.
This is a big deal here.
You don\'t mess up espresso.
Not only have their sea, but they have become so high
Advanced technology will impress Captain Kirk. )
There are 1,500 exhibitors from 70 countries.
What I find interesting-
At least this year--
This kind of innovation is more in the field of home appliances than in the field of computers.
In the computer world, except for a few exceptions (
More information about the latter)
More is to maintain the status quo. -
To be sure, the impressive product will not take you to the next level.
But household appliances-
The boring white land-
It\'s fascinating to see how technology invaded the land.
Companies such as Siemens, Miele, Philips and Bosch took the lead in adopting this technology --
Perfunctory world, turn it into a lesson of creativity.
I know that unless you\'re an anal, talking about the dishwasher and the fridge will make your eyes dull
But while wandering among them at IFA, you seem to be in a Museum of Modern Art quite often.
Combining it with high technology, it looks like it\'s extraordinary.
After all, Miele has a solar dryer and dishwasher in everything.
No, don\'t worry, it\'s not the kind of thing that has solar panels on the top and needs to be used outdoors during the day, but, the unit is connected to your central heating system, saving 80% of the energy.
Bosch has a very stylish electric stove with no knobs or dial, just a touchpad on the top.
It all looks very clean and unobtrusive, like a tablet, but I\'m careful because your fingers look very close to the burner.
However, it turns out that these burners only heat up when they come into contact with metal, so your fingers are safe and they call it \"bending induction \".
Bosch also has active air dryers that they call \"super mute--
Despite the hype at all trade shows, it was really silent.
I almost missed a hit-
The gym shoes were thrown into the drum with thum banging.
The front LED panel provides another information for any tech geek.
A few years ago, I asked my grandmother what was the greatest invention she had ever seen in her life.
I think she might say rocket, car, phone.
Instead, she said, \"electric iron.
\"Before that, she explained that she had to stick the heavy metal iron to the fireplace until it became red enough, and then one person always took it out at the risk of burning herself. (
This is a great lesson for me about technology.
It turns out that the coolest thing for people is the thing that affects their personal lives the most. )
So with that in mind, you will still think that something as simple as an iron is not a product that goes into the space age, but Siemens has the whole smart iron. (
Note that if they were really smart, they wouldn\'t be hardcore. )
Some of them don\'t look like traditional irons. I dare say my grandmother won\'t recognize them.
Sometimes the feature does seem to be ahead of itself, doing something that sounds impressive on the drawing board but is a bit of a headache in the real world.
Like Miele\'s \"Knock on 2\" dishwasher.
I think sometimes it\'s easier and more desirable to knock on the dishwasher door than just knocking on it. . .
Okay, pull it away, but it\'s hard for me.
It would be a big selling point to see.
Similarly, its \"water-intensive\" washing machine has improved its cleaning performance by 10%.
You would think that once something gets wet, then it\'s pretty --
Wet enough at this point.
Apparently not. But high-
Technology will have its way, and the cloud has also entered the world of home appliances.
For example, Panasonic uses cloud and voice
Control, allowing you to access the washer, dryer and stove from anywhere. (
At this point, husbands from all over the world may be cheering because they have always promised their wives, \"Yes, dear, I will wash the dishes and wash the clothes when you go out.
I promise I won\'t forget it. . . \")
Even the humble vacuum cleaner has its innovation.
Both Philips and Bosch have vacuum cleaners that take these devices in new, clever directions, capable of vacuuming or cleaning liquids on any wide range of \"full floor\" surfaces. (
It\'s also quiet.
As part of their presentation, Bosch is running the company\'s very interesting TV commercial, centered on a test scientist who had to try a vacuum next to the sleeping tiger. )
There were many demonstrations. -
The most popular among them is the kitchen appliances that deliver food (one tech-
The writer\'s friend Rob pergolaro masterminded his lunch in this way. )
Alas, my plan was too bad, it was instead a Philips vacuum cleaner, which could not see the food except on the floor.
It is fascinating that with all these advances in the field of home appliances,
Really, they are charming)
I know this is not what most people think about high technology. -
I don\'t want to think about it.
These are commodities.
People want to know interesting things.
There are many interesting things in IFA.
In my opinion, it is surprising that it is not as innovative as electrical appliances.
This is a pleasure, though.
But, nevertheless, it\'s personal for all these innovations --use \"stuff\" (
This has aroused all interest.
In some of the more interesting innovations, it seems that there are two devices that jump out of the package.
One of the most popular is the Samsung Galaxy Gear smart watch.
To be clear, they don\'t call it a smartwatch. -
It\'s a kind of \"wrist device\", but everyone else has it.
So, that\'s the meeting we\'re going to have here.
Smartwatch is a huge new product area where everyone is competing with Samsung and is expected to work with Apple and Google as well as some smaller companiesknown folks. (
Sony already has its own smartwatch, which gets it lost in the hype. )
As I \'ve written before, I\'m not going to give up the technology, but I do look at the big markets they think are in this regard.
In fact, I \'ve seen demos of smartwatches in the past, and they surprise me. (
MyKronz at CES, also at IFA, there are three models: Ze Bracelot, Ze Watch and Ze Nano, which provide ze time and music while connecting to the phone via Bluetooth.
There is also a company that sells something called pebbles. )
But this is Samsung.
This is the world stage.
So it should take a closer look and give it a full return.
First of all, there are several technical problems that need to be solved.
It is important to know that Samsung or anyone, smart watches do everything, the phone has been done, done better, most people have mobile phones-
Note that there are 4 screens larger than 1. 6\" Galaxy Gear.
Better camera. (
The Galaxy Gear camera is a trivial camera.
Compared with the 42 pixels of the new Nokia Lumia 1020, the pixel of the phone is 9 pixels. )And secondly (
Perhaps most importantly, when it comes to \"Who is the market? ? \")--
Do you know how many people are still using watches? ?
Obviously, yes, a lot of people. -
But the number is the opposite. .
In addition, before solving technical problems,
The world practicality that needs to be considered is essential for the adoption of any new technology.
The Glaxy gear is thick (about a half-inch)
Two points heavy. 6 ounces.
It\'s clunky for men and I don\'t know a lot of women who will wear this.
Half of your market is like this.
It is reported that its battery life is one day--
Although it is doubtful whether mass use will be discharged faster.
Then, how do you actually operate the phone: you put your inner wrist on your ear.
Forget for a while how silly this makes you look (
Tried for 10 seconds)
Consider doing a simple five-
Minutes phone with a heavy \"wrist device\" attached.
In addition, the retail price is $300.
Although this is not the only cost, it will eventually fall.
This is because the Galaxy Gear requires you to have a separate device to operate it. -
Only one is now compatible with the $300 Galaxy Note 3.
Three others are coming soon.
Phone like Galaxy 4)
But that\'s rare, and it\'s all Samsung.
So use other phones to get rid of your potential market crowd. ).
There is also a practical problem: the wristband is really ugly, just like the plastic you found on the sample.
So, what you\'re asking is
Eventually people are willing to buy two devices for $600 to wear a tacky dress.
Watch the wristband.
By the way, it\'s not like the third one.
The market can develop new accessories: you need to use this wristband--
Because the camera is built in.
But even without these question marks, the original question remains: Who is the market for this?
This has nothing to do with technology.
The technology is obviously very interesting.
This is only the first generation, so it will get better.
The fitness market for wrist equipment is also growing.
Obviously, many big companies think there is a market for smart watches.
Sometimes they\'re right.
But sometimes they make 3D TV with glasses. So. . .
There may be a big market, though. -
I waited until I was convinced who it was.
For smartwatches, it almost indicates that smartphones and tablets and all their functions and productivity will disappear.
Yes, Dick Tracy has his cool, 2-
But he has no smartphone world. And tablets.
They may leave one day.
One day, so will our future generations.
But now it seems like a long horizon to look so far.
Another interesting product is Sony\'s high-
End Digital shooting QX10 (and 100)--
An attachment on your smartphone that will turn it into a high
Camera lens system.
The cameras on smartphones have grown so much that they have largely shattered the dot --and-
The camera market is disappearing.
However, people still buy the second one, high
Terminal camera with important pictures.
But they\'re big.
The Cybershot QX series is about the size of a large golf ball and can be conveniently placed in your pocket.
Its optical system is very high. end impressive.
It connects directly to your smartphone with a clipFi and an app. (
While manufacturing for the Sony Xperia smartphone, the adapter will allow it to work on most smartphones. )The DSLR-
The high quality photos it takes are great, as are the 1080 p MPEG4 video. The higher-
QX100 takes 20. 2-
28mm pixel picture-
Optical zoom lens 100mm. (The QX10 is 18. 2-
Millions of pixels with 25-
Optical Zoom 250mm. )
However, as a first-generation device, it has two notable issues. The Wi-
The Fi connection may be a bit risky and will be temporarily lost.
The important thing is no flash-
It can\'t use the flash on the smartphone. So, low-
There is a problem with the light photos.
This could make the price of $250 and $500 a question mark for those who want to take more than day photos.
Both issues seem reasonable in future updates.
Although it seems to be an obstacle now.
Related to this is the product provided by Olloclip. These are add-
Installed on the lens on the iPhone or iPod touch camera.
It will not improve their optical system.
Like Sony QX)
But it allows you to have a telephoto zoom, or 3-in-1 wide-
Angle, macro and fisheye lnes.
They have just joined a very clever twist.
As pointed out by these lens plug-ins
Ons, they usually don\'t work when the camera is in the box.
So every time you want to use the camera lens, it can be a hassle to remove the phone case.
Olloclip has developed a case for your iPhone or iPod touch that has slots for either of the three lenses.
By the way, it is mentioned above how the Sony Cybershot QX camera is made for the new Sony Xperia Z1 smartphone, and it is worth mentioning that this phone looks quite interesting.
Most of the impressive points are (No pun intended)
Its camera features.
Even without QX add-on
It has high camera quality, fast processor speed and 3 times zoom.
There are a lot of interesting little features.
FastSnap can take 60 images in 2 seconds.
Social broadcast will broadcast your photos live to Facebook via broadband. And Info-
The eyes allow you to snap a picture and the viewfinder will display information about the image. (
For example, a picture of the food can show what wine can be paired. )
Don\'t ask me how it works.
I think there\'s a little man in there who probably knows. it-
All the people who are excluded from the rest of society, this is the best job he can get.
In addition, it also saves your picture in two ways: low
The resolution image is saved on the camera while high
The resolution version is stored in the cloud.
OK, I think it might be a good place to take a short break. We\'re well-
Halfway through, but you may want to stretch your legs, take a break in your eyes, have some snacks, or take a break in the bathroom.
Let me wait first. . .
Are we all back?
Great. It\'s over. To continue -
IFA is also a highlight of 4k TV.
This is the new standard (
For incredibly highResolution settings.
Four times the current resolution. definition TVs.
However, the problem with the 4k set is that there is little local content that can run on them. (
Like having the best blue light in the world.
Ray player, but only VHS tapes were invented. )
However, some of the better suits have been built-
High standard in allowable conversion-
Def content goes to 4k in real time.
The wt600 of the Panasonic 65 \"4k series caused a sensation.
It has a decoder built into it.
This can convert online videos from websites such as Netflix and YouTube, or you can convert your photos.
Sony and Samsung have also launched their own 65-inch 4-k TV sets.
Samsung, however, gave some price information, priced at $8,000. (
The 55 \"model costs $5,300. )
Samsung has also introduced a \"curved\" screen of 4k 65, which they claim offers a better sense of scope.
While the picture does look impressive, it\'s mainly because of 4 k, people wonder if the curved screen is against the purpose of having a thin tabletscreen.
For all the questions about 4k TV sets and content, Panasonic released a more interesting announcement about their deal with NHK, Japan\'s largest TV network.
In all things, NHK will start broadcasting 8k (! )by 2020.
Although I\'m not interested in standard HD devices-
Still, smart TVs like Toshiba (pictured below)
They have integrated TV with the Internet, Skype, Facebook and so on (
Some of the things that AMPTP insisted on during the last WGA strike were too far away)
Samsung has a particularly interesting model. Their Multi-
View allows two people to watch different programs at the same time.
If my notes are correct, this is a 3D set that requires glasses for $10,500.
IFA is not as many 3D suits with glasses as in the past.
Toshiba has a very good one, but I don\'t see a lot of other ones compared to before.
However, 3D still has an impressive life, 3D and 4k without glass.
The streaming TV network company has developed
Technology to transform these contents in real time.
I didn\'t meet them on the show (
Although they were here last year)
I wrote about their upcoming breakthrough last month, a technology that rarely appeared last year, and an impressive and bigger breakthrough this year, which is the tablet running Windows 8. (
In addition to the laptop, the \"redeemable\" more interesting product for me ---
You can switch to a laptop on your tablet. )
The thinnest and lightest two convertible cars from Sony, their Vaio Duo Slider hybrid and Lenovo\'s Yoga 2 Pro are all 13 \"and come with the new Long
Haswell chip battery life.
Their transformation towards them is completely different.
The Sony Screen is leaning against the hinge, sliding down and flat on the keyboard.
Lenovo turn ring 360-
Degree, the display is distorted below.
Both are around 3 pounds.
Lenovo ThinkPad Yoga is about half a pound thicker than its cousin, though still small, but completely
Suitable for business use.
Its retail price should be around $800, $500 lower than Yoga 2 Pro.
Toshiba also has two completely different models ---
In fact, you can remove the screen from your laptop and have a separate tablet.
Portege Z10t is the smaller of the two (11\" and 3. 3 pounds).
It can extend battery life-
10 hours when fully connected and 5 hours for tablet only.
It retails for about $1,200.
\"Click\" is business-
The Centric model, which is slightly larger, has a hard drive of 500 GB but is large. 8 pounds. (
Of course, the removed tablet is much lighter. )
Retail price is $800.
Two of Windows 8 tablets stand out.
Samsung\'s Ativ Tab 3 is particularly small and has a very good touch --keyboard cover. (
This was an extra accessory last year. )
Sony Vaio Tap 11 is a very nice Windows tablet with a magnetic cover that works as a completepitch keyboard.
Note that Microsoft\'s new Surface tablet has not yet been launched in the IFA era.
By the way, it is worth mentioning that Panasonic announced a 4k tablet at the age of 20.
Not necessarily something you will catch.
For all the high
However, tend tech always has something impressive at the tech fair because their innovation is completely simple and almost retro.
What was called \"cool\" earlier was not because of the prodigy.
But to make your life easier, do what you often do.
I think of some products.
Qooqoon is a new company (how new?
When I asked how long the product went on sale, the boss looked at his watch.
\"An hour,\" he said with a smile . \"
This makes a very simple screen for the smartphone to protect.
But the challenge with these protectors is to apply them correctly to the screen.
Qooqoon has developed a system that cleverly lets you place it properly to apply it before stripping the adhesive.
Bayan power came up with an idea that was so brain-dead.
Very simple, it is brilliant.
Their DX 120 and 160 earbuds have removable wires, and you can change them for a long wire with a short wire when you need them.
Also in audio, one of my favorite companies, X-
The Mini, which shows its latest two compact and powerful portable speakers, Uno (
Size of golf)
And stereo Max.
Both are now equipped with ceramic drives with amazing and wonderful sounds.
They retail for $35 and $55.
GGMM company has one of my favorite things: morePurpose Equipment.
They have a small desk lamp, which can be used as a tablet stand in brightness. Now there is a speaker connected via Bluetooth on the base.
The last area of technological innovation to focus on is: new models are now building many features and applications on the dashboard for greater intelligent integration and cloud services.
Just remember to stare into your eyes on the road.
So after wandering through the vast land of IFA in Berlin, after being hit by new technologies, sights, sounds and endless sensory overload, there is still--as always --
My favorite show scene. Auf Hudson*Robert J.
Elisberg\'s new novel, wild rose, is a comic adventure with the spirit of Three Musketeers, but with three women, recently ranked first in the three best-selling categories of Amazon Kindle
His other works can be found in Elisberg Industries.