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sharp to enter lighting gear market with leds
Monday said it will enter the lighting market with energy
Energy-saving equipment based on light
LED technology, trying to build a new revenue pillar on top of the flat panel and solar cell business. Light-LEDs (LED)
Lamps that consume less energy and longer duration than incandescent and fluorescent lamps are considered promising future --
Power generation costs and rising concerns about greenhouse gas emissions.
However, at present they are much more expensive than traditional lighting, Sharp will face fierce competition with established competitors such as Philips Electronics (PHG. AS)
Toshiba Corporation (6502. T).
The price of Sharp\'s new LED lighting products will start selling on Tuesday.
1 from 44,100 yen to 199,500 yen in Japan ($410-1,856).
Details of overseas listings have not yet been decided, and Sharp declined to comment on sales or market share targets.
However, Kazutaka Ihori, chief executive officer of Sharp, said that by 2012, the domestic lighting market is expected to reach 1 trillion yen, of which led accounts for 30% of total sales.
Sharp shares fell 1.
Shares of Toshiba fell 9% to 1,403 yen.
5% to 667 yen.
Tokyo motor index. IELEC. T lost 2. 1 percent. (
Report on Qingzhu;
Editor Michael Watson)